Career Harvest

Market Researcher

Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.

Tasks:

  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Measure and assess customer and employee satisfaction.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Qualifications

For this Position, the skills required could have been developed through on the job training, previous work experience in other related roles and through specialised and/or vocation training and/or through a Tertiary Qualification in Science, Humanities or Commerce.

 

Tertiary Education Providers

NSW

Charles Sturt University

University of New England

The University of Sydney

University of Western Sydney

Victoria

La Trobe

The University of Melbourne

South Australia

The University of Adelaide

Western Australia

Curtin University

The University of Western Australia

Tasmania

University of Tasmania

Queensland

James Cook University

The University of Queensland

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